Sandy Puc' - How to Make Pigs Fly, and Other Marketing Magic! from Frederick Van Johnson on Vimeo.
I attended this presentation by Sandy Puc' a few weeks back in Palo Alto and was blown away by her presentation. During the presentation I remember thinking to myself, "I suck" and was depressed that I had not accomplished even 25% of what Sandy has with her photography business, but by the end of the presentation I was inspired and have been working on improving my business and marketing.
This is a 2 hour long video and there are a few technical glitches at the beginning, but it's worth taking the time to watch.
I'm reading a great book right now by Derek Sivers called Anything You Want. Derek created CD Baby back at the beginning of the internet boom and this book is about that journey. It is a short read (about an hour) and is filled with great content, and observations. It's a must for any entrepreneur or anybody in business.
The opening paragraph is something everyone should contemplate.
Most people don't know why they're doing what they're doing. They imitate others, go with the flow, and follow paths without making their own.
His focus in his business was to make the customer happy and he points out time and time again how many businesses today lose sight of the customer.
A great read. I highly recommend it.
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