Open Letter to Adobe from Scott Kelby

Scott Kelby has written this very good open letter to Adobe about their recently announced pricing strategy for the next release of Photoshop and the Creative Suite.

Of course Scott has ulterior motives, in that if his 70K NAPP members don’t upgrade to the new version they are less likely to have need of Scott’s and NAPP’s services. But even so it is well argued and to the point.

My guess is that Adobe wants everybody to convert to the subscription model, as long term that is a better business decision. It also means they don’t have to keep coming up with huge revoltionary features but can instead rely on incremental evolutionary features.

It will be interesting to see how this all pans out.